Lightbox Health Club

Lightbox is a personal performance club in Hammersmith, combining coach-led Functional Fitness, Reformer Pilates and structured Recovery into one intelligent system.

The client reached out because they wanted a polished marketing website for their new gym launch. There were some brand guidelines in place, but no visual assets (i.e. gym photos) as the space had not yet been furnished.

I utilised AI for some asset creation, using guided prompts to ensure overall image style and direction remained the same throughout (there is a photoshoot planned for when the space is fully furnished, at which time we'll switch out the images).

Figma was used to create the initial styles and aesthetic for the homepage, after which I moved into Webflow to build a style guide (Client-First) and started creating the pages one-by-one. Next, I integrated some gym management software called Momence at the client's request, before foptimising assets, adding alt tags and finally checking Google Lighthouse scores for performance, SEO and accessibility.

The goal of the website is to share information on the new gym opening and drive early memberships via the 'Founder Membership' program.