Lima

Lima is a SaaS product that helps companies monitor and understand their AI visibility. I was hired by the founder to design and build both the Lima marketing website and web application.

For this project, there was no existing website, brand guidelines or style guide in place. I  designed the full marketing website and style guide, implemented the finalised design using Webflow (Client-First style system) and designed and built the full web application working prototype using Codex. This enabled the founding team to launch a strong working product and validate demand. This project was zero to one, giving me complete freedom to form the user experience and interface design.

The results are 300+ B2B customers onboarded in 6 weeks, a full working web application, a custom style guide applied across 15+ pages and finally a unique marketing website and dashboard design.